Wednesday, November 20, 2013

LV will be fully inhibited expansion, focusing high-end products

This may be a ironic . Since 1998, the famous designer , fashion big urchin Marc Jacobs (Marc Jacobs) is the parent company LVMH LV Group CEO Bernard Arnault , please do the design director , the " kitsch " type aesthetics became the new LV tab. Today, as the representative of the LV with purses Cheap Louis Vuitton Handbags product , became high spending power customers in the mouth " tacky " symbol , which is certainly not everyone's mind , but not in the "uniqueness " as a symbol of luxury goods company fortunately .
   Odeon GM
The face of the growth performance is not satisfactory , Bernard Arnault reiterated on many occasions to the media , this is just a "strategic slowdown ." And in the specific business strategy, the founder of the kingdom of luxury goods also began to abandon the past radical business strategy, trying to learn how to "down" - in the earnings report or an interview , this new strategy is often to be "controlled" "low key" at best "slow down " such words as described . April , LVMH CEO Bernard Arnault says , LV will be fully inhibited expansion, focusing high-end products , maintaining high-end image , second and third tier cities in China will continue to shop .
 According to the 2013 first quarter results, in addition to the Asian market outside Japan accounted for 33% of our total revenue , becoming its Louis Vuitton Handbags Clearance largest sales market. However, the policy environment speaking to regional markets in China , led by the government on anti-corruption and sustainability concerns the implementation of eight countries , for the luxury market recovery planted a shadow.

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